Marketing Environment and Marketing Mix of Walt Disney Essays

Marketing Environment and Marketing Mix of Walt Disney Essays Marketing Environment and Marketing Mix of Walt Disney Paper Marketing Environment and Marketing Mix of Walt Disney Paper the gates of the park were French farmers tractor knocked down. After that there are problems in the operation process, Disney has a policy of not Irving alcohol in the park and it surprised the people of the country that each meal with a glass of wine of course. Disney thought that: Monday is the day away, while Friday was crowded day and arrange staff to think that, but in fact quite the opposite. Disney heard that: the French do not eat breakfast should build small restaurant when in fact everyone has had breakfast. So put in the right situation for 2500 dining in a 350 seat restaurant. But the biggest problem of the Euro Disneyland as Europeans seem to consider the park is the place to go during the day, not resting place so they are usually in 2 days. Meanwhile Disney plans to stay long should have invested billions of dollars to build the luxury hotels near park and most of the time about half of the rooms are empty, the number of visitors and the French do not East as Disney plans: in 1 994 only 40% of the total. Many tourists are Americans living in Europe and Japan on vacation in Europe! As a result , by the end of 1 994, Euro-Disneyland losses totaling $ 2 billion. Disney was forced to change strategy. First of all, the name was changed to Disneyland Paris park ; design, food and style of service is changed. The items sold in the gift shop also carry features of Disney rather than bring French style. Finally, admission and discount hotel rooms are down 1/3. The result is the number of visitors has increased from 8. 8 million in 1994 to 11. Million in 1996. The Natural Environment Geographical location: United States is located in North America, eastern is North Atlantic, western is North Pacific, the northern border with Canada, and the southern border with Mexico. US is the economic center of the world so it should be favorable for the development of industries, especially the entertainment industry. 4th Demographic Environment Demographic segments in the macro environment related to population, age structure, geographic distribution, ethnic and income distribution. The first force must monitor is the population, because people make up markets. Marketing people do deeply concerned about the scale and rate of population growth in cities, regions and different countries, the distribution of age and ethnic structure, education level, household patterns families, as well as the characteristics and movements of the region. Ethnicity: The racial ND ethnic structure is very different. Japan is one extreme, because there everyone is Japanese, and the United States, located at the other extreme, because people originating from almost all countries. Each population group has certain expectations and certain shopping habits. Depending on your age, sex and physiological changes, the animated character be the children loved transformed from the prince, princess, superhero or Barbie dolls, from the heroes in fiction to sports athletes, from the famous singer to the circus clown, from cartoon characters to the real example. Capture those heartsickness Walt Disney Company, the owner of numerous childrens favorite characters on a global scale. After recognition Of the dominant role in the market for girls of village entertainment industry, Walt Disney recently launched Disney CD, a brand aimed at 6-14 year-old boy, audience but the researchers believe that global profits of up to $ 50 million. MARKETING MIX Target Market Potential market: children need to see animation Available market a collection of families with children, income, interest in the field of animation -The qualified available market: a collection of people n the market and have the desire to see the cartoons of Walt Disney. D Standard segment of the market: market segments by age ; Children under 6 years of age: the cartoon picture simple, colorful, witty humor (Tom and Jerry, Donald Duck). ; From 6 to 20 years: richer video content, the film revolves around the issue of ethics, formed in the subconscious good cultural values, discoveries, life experience, fun things of the outside world (Spenserian, Snow White and the seven dwarfs, the Little Mermaid) ; Over 20 years old: film about big emotions, the higher moral ales that people need to look to as environmental protection, against war ( Tarzan, Chicken Run ) Price Superior quality allows Walt Disney demanding higher prices , improvements can lead to higher prices and lower unit costs. These three factors together help to Walt Disney to create higher value by lowering costs or make a difference in the product compared to its competitors, allowing Disney to do better than its competitors. Product Children are always a concern and must be special educate seriously. Understand that Disney has introduced a form of entertainment that is animated in order to satisfy the needs of the children Trademark Walt Disney brand stands for: imagination, healthy, fun and quality of American entertainment. In addition, the logo is a stylized version of signature of the founder, which gives it that is owned by Walt Disney Brothers Walt Disney Company logo is a symbol of quality and it makes the customers have a loyalty to our brand. O Keep people always Mackey minded Support Services enriched prod cuts: Customer service is a key element in the product strategy . When customers see the Walt Disney movie in the theater, they may receive preferential reveries from companies such as discount movie tickets, programs attractive gifts for lucky audience. The companys service aims to make cartoons become attractive. Distribution Distribution channels include: ; Indirect channels: Walt Disney Pictures Television, a subsidiary of the Group, specialized in the production and acquisition of the plastic film and television for redistribution under the brand Walt Disney Pictures, Touchstone Pictures, Hold)wood Pictures. In addition, Walt Disney film distribution and marketing through marketing companies and their distribution in the U. S. And key foreign markets ; Direct channels: direct distribution Walt Disney tapes, video discs under its various brands for the U. S. Domestic market. On the international market, company use both indirectly and directly distribution through the foreign issuer. Walt Disney development, production and distribution of animated films for various stations around the world, including the main channels, Disney Channel and cable broadcasters under two brands Walt Disney Television and Buena Vista Television. 5. Promotion C] The form of advertising: ; Ads on TV ; Outdoor Advertising Advertising through internet ; Public Relations ; Promotion IV) LESSON Disney successful brand with famous animated character and loved throughout the world, such as Mackey Mouse or Donald Duck. And behind these success is a commercial art. Whenever referring to the American entertainment industry, people always mention Walt Disney ; one of the worlds leading entertainment corporations with annual revenues of more than $ 2. 2 billion. But perhaps few people know that the mighty Walt Disney Corporation today started out with just two mouse and 2 cartoon duck. Until owe, when in the hands of thousands of vivid character animation, funny animal world still play an important role in creating attractive and great appeal of Disney. The marketing strategies has bring success to Disney are Disneyland, park simulates the animal world in Florida, USA and palatable park Mackey. We can say, thanks to the unique marketing strategies that Walt Disney had reversed the decrease in sales of the company began in 1980 and moved to strong growth and increased market share continuously in the following years. The index measuring perceptions and feelings Disney brand increased significantly, especially among younger customers. Of course, not all companies have the financial resources to build the amusement parks such as Walt Disney, but the lessons from the Walt Disney very clear: The moment of relaxation and entertainment pleasure, if the connection with the brand, will contribute to building a successful strategy to attract customers in the business. In my opinion, Sets out a strategy for the company is not an easy thing, it is a process of research of administrators. When show a strategy for company, manager must to find out the external factors affecting he company and the possibility that the company may offer for that strategy to achieve the goal.

What Is a Good SSAT Score Understanding Your Scores

What Is a Good SSAT Score Understanding Your Scores SAT / ACT Prep Online Guides and Tips If you’re looking at applying to a private elementary, middle, or high school, there’s a good chance you’ll need to take the SSAT first. But what is a good SSAT score? How can you get the score you need to get into the school of your dreams? Unfortunately, there's usuallynot a clear cutoff for what SSAT scores are acceptable. In this article, we'll try to remove some of that uncertaintyby going over how scoring on the SSAT works and what counts as a good SSAT score. How Does SSAT Scoring Work? On their SSAT score reports, students receive scaled section scores for Verbal, Quantitative/Math, and Reading (each of which is out of the same number of points). They'll also receive a total sum score that adds together all three of their section scores. The score range of the SSAT sections and the total sum scores differs depending on whether you've taken the elementary, middle, or upper level SSAT. Level Section Score Range Sum Score Range Elementary 300-600 900-1800 Middle 440-770 1320-2310 Upper 500-800 1500-2400 SSAT scores aren’t just straight conversions that account for number of questions answered correctly, incorrectly, and skipped on the test; instead, the tests are equated, and scores are scaled so that scores can be compared across the years. For example, a 650 on Verbal from 1980 should have been roughly as difficult to get as a 650 on Verbal was in 2017. On your score report, you'll also receive a percentile rank for each of your section scores, which is determined by how your scaled SSAT score stacks up against the scores of other students same grade/gender from US and Canada who took test for the first time in last three years. You'll also find out the range that your section scores are expected to fall in if you retook the test and your total sum score (Verbal + Quantitative + Reading). You can compare your scores to the average scores for students in your grade and, for upper level score reports, to average scores for students in your grade and of your gender. What Is the Average SSAT Score? Unfortunately, information about percentiles for the middle and upper level SSAT is only available to schools who are members of the Enrollment Management Association. If you want to learn more about what score reports for the middle and upper level test look like, you'll need to watch the SSAT's webinar on understanding the middle and upper level score report. The information for the elementary level SSAT, however, was released publicly January 2017. Below, we've pulled out the average scores for 3rd and 4th graders into one handy table: Average Scores 3rd Grade 4th Grade Verbal 471 479 Quantitative 472 469 Reading 478 478 Total Sum Score 1421 1426 If you want a detailed look at the percentiles for each score for the elementary level SSAT, the full tables are available on the SSAT website. Not that kind of table. How Do Schools Use SSAT Scores? What Is a Good SSAT Score? Schools use the scaled SSAT score and percentiles to compare you to other applicants and to judge if you’re likely to succeed in that school, based on how students currently enrolled there have done on the SSAT in the past. Admissions offices don't consider your SSAT scores in a vacuum, though - often, SSAT scores are weighed against grades and other factors. High SSAT scores and low grades in school might indicate a student is underachieving or taking more rigorous courses, while low SSAT scores but high grades in school could indicate either a hard-working student or a student who’s not taking challenging classes. Schools may also use teacher recommendations to clarify which of these categories a student falls into. So what is a good SSAT score? As the SSAT site states, what a good score is changes depending on the school you're applying to. Most schools won’t directly state specific score ranges they’re looking for. Instead, they’ll probably say something in the vein of this statement from the Riverdale admissions office: â€Å"While there is no minimum score required for entry, outlying low scores on these tests tend to be predictive of future difficulties.† Therefore, as a test-taker, you can only deal in generalities, like knowing that getting a large percentage of questions wrong (even up to 50%) is not all that unusual, but that getting an extremely low scaled score (like 1650/2400) will make it more difficult for you to get accepted. Ultimately, as the SSAT's own webinar on reading your score report states, â€Å"a good score is one that you feel best represents your ability and that it’s consistent with what you know to be true about your academic abilities.† If you don’t think your SSAT score shows who you are as a student, then it’s worth retaking it (with studying) to try to get a higher score. What's Next? Want to learn more about what's covered on the elementary, middle, and upper level tests? Then be sure to read our complete guide to the SSAT. Because SSAT scores have high reliability, your score isn’t likely to change from one testing date to another unless there’s a big change in your level of preparedness. Learn the most effective ways to study for the SSAT with this article. Looking for free materials to use for SSAT practice? We've gathered links to the best free SSAT practice tests here. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: